BUCK was approached by The New Yorker to design their annual festival's illustrated branding system, and I was fortunate enough to lead the project as the lead designer and creative director. I was responsible for designing the poster that would set the tone for the entire branding system. I also directed the anthem film that launched the event and oversaw the development of a graphics package that was used during the livestream. All in all, it was a real hoot to contribute to such a prestigious cultural event.

We worked on many initial concepts, but eventually a simple and absurd idea lept out of my sketchbook: What if buildings were people? What if we saw two buildings going on a date? What if we saw a building walking its dog?  The New Yorker gave us the green light to run wild with our “buildings are people” concept, and we did just that. We started with a poster design. but the final illustration and design system needed to work for print, web, motion, and in-person experiential design.

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Project

New Yorker Festival 2021

Client

The New Yorker

Summary
Film, Poster, Illustration System, Branding Package

Studio
BUCK

Roll
Creative Director